The misuse of antimicrobials such as antibiotics and antifungals are contributing to antimicrobial resistance (AMR), a major public health challenge in India. By 2050, it is estimated1 that AMR will take the life of 2 million Indians every year, unless we do something about it now! The Indian government has repeatedly stated its commitment to tackle AMR at every level.
Recognizing the urgency of this situation, Pfizer has focused on addressing the challenge on several fronts. We began with the successful launch of a high-decibel public awareness campaign ‘AMR ko Aao Milkar Rokein’ (Let us work together to curb AMR) in January 2019.
With a clear priority to support national health programs, we have now partnered with the NGO Americares India Foundation (AIF) to roll out two distinct initiatives that aim to reduce the increasing antimicrobial resistance in India.
1. Dixit A, Kumar N, Kumar S, Trigun V. Antimicrobial resistance: Progress in the decade since emergence of New Delhi metallo-β-lactamase in India. Indian J Community Med 2019;44:4-8